Calorie Counter-My FitnessPal  is a mobile app provided by My FitnessPal, Inc. in 2010, with the latest updates available on both iOS and Android platforms. The required system version varies on different mobile devices and some models are incompatible with the app. This app is free for installation while it offers different in-app purchases and subscription options. Users can customize their paid services to cater to their individual needs for better nutrients and health. Calorie Counter allows its users to track in detailed manner and make progress toward their personal goals set on the in-take of various nutrients and hydration, fitness levels, and weight loss aims. It helps the complicated tasks to be broken down into easy-to-follow and clearly displayed daily graphs. This app is more than a  diet tracker but rather an all-in-one comprehensive health app. With the help of My FitnessPal, users can manage their health-related things effortlessly and professionally as if they have a private dietitian, fitness trainer and health consultant on the go, at an affordable small price. One disclaimer is that MyFitnessPal is not another so-called diet app that restricts how much calories users take in each day if they wish to reach certain weight loss goal. Instead, this app is a well-rounded health assistant to help you learn and be mindful about your daily health-related habits. It makes you notice your food choices and visualizes your nutrients in-takes in order to facilitate a more balanced and healthier eating and lifestyle in general. It is not merely about weight control, but it is about motivating users to stick to a healthy lifestyle and achieving health goals in a longer run.  For new users, upon installation of the app, they can start a 30-day free trial of the Premium membership that grants free access to the exclusive features in food tracking and expert guidance and tips on keeping fit and healthy.

Calorie Counter-My FitnessPal is rated very positively on both App Store and Google Play where it receives 4.7 and 4.2 out of 5 scores by 1,486,012 and 2,524,372 users respectively. It is also selected as the Editor’s Choice and ranked highly in the health app category. More than 100 million users have installed the app on their devices.

1. As your virtual health assistant, MyFitnessPal can be integrated into every part of your life, such as tracking the amount of exercise you do every day and helping to identify the nutritional index of everything you eat.

2. MyFitnessPal also allows its users to connect to various smart devices and apps, such as smartwatch or calorie tracker, to monitor your health at anytime, anywhere.

3. MyFitnessPal provides its users with a platform to share their experiences and inspire each other with other friends from all over the world who are also pursuing healthy living.

4. Users can also find professional diet and exercise advice, including low-calorie recipes and targeted fitness classes.

5. Users can also upload their own diary to record the details of their daily meals and better manage their health index.

Pros:

1. Easy to use and input daily diet date into the app thanks to the user-friendly interface and navigation design.

2. The app is inclusive and comprehensive in processing data and providing health tips.

3. It effectively motivates users with more reasonable and scientifically proved health goals.

Cons:

1. The in-app purchase options can be on the higher side for some users.

2. For some functions, there might be more ads than the other.

This App is receiving a very positive market feedback and many users find it very helpful in achieving their health goals on either a short or a long-term premise. This app is definitely more than just a food tracker or journal where users mechanically input their daily meals and calculate a roughly accurate calories number. My FitnessPal can offer so much more than that and it is a comprehensive health assistant on the go. The bestselling point of this app is the well-combined functions in providing dietary, fitness and general health tips for the users, based on their customized personal needs. This is an important feature as all bodies are different and the goals for each user should be in accordance with their own physical conditions. With those more realistic and tangible goals, users are more likely to feel the improvement of their health and stick to the goals longer.